Personality Award: Treasure Woman of the Year Unveiled!
By the Editor
Personality Award: Treasure Woman of the Year!
As we were saying…
Last week, we unveiled the male version of this unsolicited personality/performance salutation. The honour went to the governor of Lagos State (see http://treasure.com.ng/4772-2-treasure-man-ambode/).
And now this: After rigorous introspection, consultation and research, we are proud to announce the first Treasure (Online) Woman of the year, 2016!
Eventually, we settled on Mosunmola Abudu (aka Mo Abudu) from a formidable list which also included Dr. Oby Ezekwesili and Joke Silva. Abudu breasted the tape for her exceptionally strong interrogation of the creative, marketing and entrepreneurial processes in 2016; and more poignantly, her relentless invigoration and inspiration of a sense of accomplishment and advancement in the mindset of today’s Nigerian youth.
Since the break of the millennium, the former Miss Akintunde, whose parents hail from Ondo State has had a running battle with success in the media, philanthropy and economic spheres, winning most in landslides.
Remarkably astute and dogged, the woman Forbes Media once described as “Africa’s Most Successful Woman” has captured the essence of personal success – reinventing and multiplying the best of your self in countless young and promising compatriots.
Mo Abudu is arguably Nigeria’s most publicized talk show host, currently most successful media entrepreneur and now, the executive producer of Nollywood’s highest grossing film ever – N100m in one week at the turnstiles! And still breaking box offices as you read – phenomenal!!
The hilarious Wedding Party released to cinemas mid December 2016 chalked over 200million naira before the first day of 2017! The impressively sculpted and innovatively marketed film is fully loaded with A-list characters: Richard Mofe Damijo, Iretiola Doyle, Sola Sobowale, Alli Baba, Ayo Makun (AY), Afeez Ayetoro, Banky W, Adesua Etomi, Ikechukwu, amongst many others.
Yet, The Wedding Party is not a fluke. Abudu’s 2015 neo-romantic flick, “Fifty” reportedly amassed, through multiple streams of revenue, excess of N400m before 2016 was even half gone!!
In collaboration with Film One Distribution, “Fifty” grossed about N95m via Box Office. Other streams were Premiere Sponsorship/Partnerships, Private screenings; an unprecedented deal with Internet movie streaming provider, Netflix; In-flight entertainment deals, Video-on-Demand (VOD) outlets, etc.
Abudu, a member of the British Psychological Society, and founder of landmarking enterprises: Vic Lawrence & Associates Limited (human resources development company). Moments with Mo, (touted as the first syndicated daily talk show on African regional television). The Debaters, a reality/oratory TV show, (funded by Guaranty Trust Bank in 2009). Inspire Africa Foundation, (a non-profit “focused on raising funds to implement society-transforming initiatives”). Ebony Life TV (“a multi-platform broadcaster set to reach Africa’s most important target demographic, the custodians of the present and the future – the youth aged 18 to 34”)… and currently transmitting to Southern Africa and channel 165 on DSTV, Africa wide.
Of special attention is the three and half year old cable television station, EbonyLife TV. With aggressive engagements on different platforms (TV, Mobile, Online, Apps and Live), the highly modernized station is located at the picturesque Tinapa Resort, Calabar, Cross River State, Nigeria with the founder’s mantra driving its global penetration: “Everything you think you know about Africa is about to change forever”!
Foremost global entrepreneurial compendium, Forbes, enthused about Mo Abudu’s media accomplishment in a January 2015 interview: “EbonyLife TV, Africa’s first global black entertainment network”.
Dr. Abudu (well, Babcock University deemed her so when it invested her in June, 2014 with Doctor of Humane Letters (Honoris Causa)) is worthy of all the accolades, and a ringing admonishment that at 52 years, the best is still ahead of her as she buckles up for greater surge in any area of her interest.
Step forward, a mother of two, a master of business and a media mogulette….Mosunmola Abudu… as the recipient of the first Treasure Woman of the year (2016).